SiriusXM | San Francisco, ca
May 2023 – PRESENT
Director, Music Programming
Collaborated with the leadership team and genre departments on key cross-genre programming initiatives like new channels, pop-ups, host engagement, digital-first content, and special programming across over 425 channels
Fostered relationships with renowned artists, labels, and professionals, leading to exclusive collaborations, performances, and interviews, elevating SXM's reputation as a premier destination for music discovery and artist promotion
Drove involvement on product development, new features, and essential systematic improvements to internal technology, including a metadata workflow audit, unified genre taxonomy, and a relaunch of SXM’s streaming app
Spotify | San Francisco, ca
May 2022 – January 2023
Manager, Data Curation
Led Data Curation's mission to expand and improve personalized experiences for 5 underserved regions by managing a task force of music, language, and culture experts, providing expertise and advice to internal stakeholders to support strategic goals, and driving cross-functional collaboration to identify and act on internationalization opportunities, including translating over 25,000 content descriptors, validating over 21,000 ML outputs, and adding over 50,000 aliases to common search queries to optimize listener experience and satisfaction
Built and directed a new team from the ground up, including overseeing the hiring process, onboarding and training team members, developing an organizational structure and progress tracking system, advocating for the team’s involvement in projects while balancing the need to use their limited time effectively and efficiently, and creating best practices and scalable processes that accommodated competing priorities and a wide range of working styles across 5 time zones
Ensured quality listening experiences by curating ground-truth, foundational data, maintaining recommendation systems and cultural datasets, evaluating new and existing features, and analyzing the impact on current and potential end-users
PAndora | Oakland, ca
October 2017 – April 2022
Senior Product Operations Manager, Content & Programming
Drove cross-functional missions through conception, product development, and GTM strategy, launching high-priority product initiatives such as Playback 2020 & 2021, AMP, Artists To Watch, and Modes and partnerships with Drake, Kevin Hart, U2, Audible, TikTok, ESPN, Marvel, PGA, and UNINTERRUPTED across SXM, Pandora, and Stitcher
Led collaboration and communication with all teams and stakeholders, from front-line contributors to executive leadership, and provided data-driven insights and recommendations to optimize future decision-making
Developed and executed campaigns for external partners, such as Waze, Hershey’s, the PGA Tour, the Tennis Channel, NASCAR, and BET, from planning and relationship management to deliverables, iteration, and launch
music curator
Produced 500+ custom programs for advertisers by using curatorial knowledge, internal and external data, and research tools to create stations unique to each campaign’s creative brief, targeted demographic, and goals and then working with Client Services and Sales to optimize performance, triage technical issues, and meet client expectations while still maintaining a quality experience, resulting in a 10% YoY increase in time spent listening and driving $27M in ad revenue
Published 3 different charts for Next Big Sound on a weekly basis that required curating entries from algorithmic data sets, cross-checking metadata, analyzing track and artist performance on- and off-platform, and developing and adhering to curatorial guidelines to ensure quality and consistency for both product and industry users
Created editorial content to coincide with cultural moments, seasonal themes, and holidays and coordinated with Brand & Content Marketing on a weekly basis to serve users the music they needed for any occasion
Managed all K-Pop genre activity, such as ingesting new content, programming tracks on the appropriate stations, tracking metrics and evaluating performance, and developing relationships with industry partners, leading to a 12% YoY growth
Project manager, curation ops
Oversaw the operations of the 15-person Curation team by developing programming services, launching campaigns and projects, outlining and organizing team information, and maintaining a comprehensive programming portfolio, including the validation and migration of 1,400 stations to a new curation platform
Achieved operational efficiency by examining and implementing processes and guidelines both within Curation and among its cross-functional partners such as Social, Editorial, Product, Design, Marketing, and Creative
Slim’s presents | San francisco, ca
October 2017 – present
merchandise seller
Sold merchandise for various artists coming through Slim’s and Great American Music Hall and assisted as needed with other operations, including inventory tracking, answering attendee questions, and reporting sales
Worked with the tour manager to determine what inventory systems they already had in place, adapt quickly, manage all merchandise operations for the event, and settling with the venue at the end of the show
A Song A Day | Gainesville, FL
January 2017 – December 2017
Curator; Community & Operations Intern
Managed curators by monitoring daily activity, performing evaluations twice a week, and stepping into new roles as needed, requiring specialized knowledge in order to confidently select a song in any one of the 45 unique genre subscription lists
Curated two custom genre profiles by defining sonic guidelines, using discovery tools to select five songs per week for each, and reviewing audience feedback to perfect future programming
Performed analytical procedures, such as examining listener activity to better understand consumer behavior and surveying curation habits to generate ideas for streamlining operations, in order to gain insights and improve overall performance
Developed social media presence with daily posts, promoting audience engagement and fostering relations with music creators
Pure Noise Records | Warped TOur
June 2017 – August 2017
Merchandise seller
Represented the label for 40+ shows around the US, interacting with fans, managing volunteers, and selling merchandise with the goal of improving brand identity and creating a positive guest experience
Ran the PN booth on a daily basis from setting up in the morning, taking inventory, making sales, restocking as needed, and tearing down at the end of the day
Fly South Music Group | Orlando, FL
May 2017 – June 2017
Digital Marketing Intern
Assisted with tour announcements and marketing by importing dates into Bandsintown, creating event pages, adding routes into collaborative calendars, and ensuring all information was accurate in order to guarantee a successful tour
Maintained a cohesive, engaging online presence for all Fly South artists by monitoring coverage, choosing user-generated content to feature, selecting media for future use, and reformatting posts for each individual platform
Swamp Records | Gainesville, FL
March 2015 – April 2017
President
Facilitated the operations of a student-run record label by overseeing the activities of multiple teams, including Promotions, Events, Branding, Artist Development, Graphic Design, Booking, Website/Blog, and A&R
Created comprehensive, strategic campaigns to promote Swamp Records content, including the music of three unique artists, multiple events, and the brand itself, utilizing grassroots marketing, innovative PR tactics, and creative tools
Maintained positive relations with a diverse array of partners, such as businesses, venues, student organizations, and other members of the regional entertainment community and collaborated with them to produce engaging events and programs
Planned and oversaw a successful recruitment and brand identity campaign by analyzing our target markets and campus influencers and strategically planning innovative ways to reach them, increasing total membership by over 350%
Digital Marketing Strategist
Developed and executed marketing campaigns for Flat Land by maintaining an effective social media presence, monitoring analytics, securing bookings, and devising methods to support the band’s music, events, and arts education philanthropy
Analyzed, established, and employed aspects of Flat Land’s identity to determine strategies to penetrate market and identify performance opportunities, in order to reach the target audience and ensure maximum impact of PR and marketing efforts
CHANGEVILLE | GAINESVILLE, FL
APRIL 2016 – MARCH 2017
BUSINESS DIRECTOR
Strategically researched and selected local and national businesses to partner with that would provide financial or structural support while still preserving the integrity of the festival as a socially-conscious organization
Identified available assets, developed possibilities for activations and branded content, and created a sponsorship deck to be pitched to potential partners
Developed a comprehensive, targeted grassroots marketing plan, oversaw its implementation, and managed the Changeville Street Team during the weeks leading up to the event and throughout the entire two-day, multi-venue festival itself
DANCE MARATHON | GAINESVILLE, FL
SEPTEMBER 2014 – MARCH 2017
ENTERTAINMENT & PRODUCTIONS CAPTAIN
Planned over 28 hours of entertainment and handled all production aspects before, during, and after UF's Dance Marathon, the largest student-run fundraiser in the southeastern United States
Executed DM's inaugural and second annual benefit concerts by recruiting talent, holding live auditions, identifying and securing sponsorships from local and national businesses, developing marketing strategies to promote the event, and handling day-of-show logistics at the venue
Spearheaded the development and execution of an event marketed in person to over 40 organizations and via social media to over 6,800 DM participants
Ran an integrated fundraising campaign using creative, entrepreneurial methods, digital and personal outreach, effective social media usage, and pathos-based rhetoric, personally raising over $9,000 for Children's Miracle Network Hospitals
Pandora | Oakland, CA
June 2016 – August 2016
Music Curation & Programming Intern
Created personalized, hand-programmed stations requested by external clients for use in targeted campaigns, event promotion, or development of brand identity, and submitted them for feedback and approval
Programmed three regionally-focused stations for the Pandora Local initiative by conducting research on target DMAs with unique music styles, identifying the defining characteristics and influential artists of the area's specific sound, and selecting around 500 tracks that exemplify the designated musical qualities of each genre, amassing up to 92,000 listeners per station
Maintained an updated and current collection of music by consistently surveying cultural radars for new releases and emerging artists
Rock104.com | Gainesville, FL
August 2015 – May 2016
Assistant Music Director
Curated lists of new and emerging hits to be introduced into the station’s programming based on chart performance and media coverage, reallocated playing time for current songs to reflect popularity, and ensured the accuracy of all metadata
Conducted metadata management and maintenance for the station's entire library, adhering to industry nomenclature
STUDENT GOVERNMENT PRODUCTIONS | GAINESVILLE, FL
AUGUST 2013 – APRIL 2016
ASSISTANT VICE CHAIR OF PROGRAMMING
Brought popular musical artists, such as OneRepublic, Florida Georgia Line, J. Cole, Chance the Rapper, Andy Grammer, Edward Sharpe and the Magnetic Zeroes, Dirty Heads, and 2 Chainz to campus to perform up to 3 times per semester
Executed promotional campaigns utilizing digital and physical platforms to inform the student body of upcoming concerts
Duff Press | London, UK
June 2015 – August 2015
Press Assistant
Analyzed circulation of media partners, researched new publications for future use, and compiled a database of contacts to increase efficiency, maximize effectiveness of campaign expenditures, and allow the firm to better target specific audiences
Handled over 250 press accreditation requests and confirmation processes for the first annual Ramblin’ Man Fair, a two-day music festival held in Maidstone in July 2015 and attended by over 15,000 people
RED Distribution | Gainesville, FL
September 2014 – December 2014
‘Stache Lifestyle Representative
Developed and executed over 20 marketing campaigns using social media, in-store displays, lifestyle accounts, and hand-to-hand marketing in order to help emerging artists reach their target audience and expand their fan base
Engaged the Gainesville community by utilizing creative product integration, planning and hosting promotional events, and forming strategic partnerships with local businesses with the goal of increasing artist awareness on a grassroots level
Grooveshark | Gainesville, FL
January 2014 – May 2014
Music Curator
Streamlined, filtered, and reorganized user-tagged content for 12 genres in the pop/rock subset, making sure that the music listed in a category accurately reflected the distinct, exclusive characteristics of the genre
Identified underserved areas and curated content for over 60 new genres in order to improve the specificity of the site and allow users to find the precise style of music desired